Jacobson's J-Shop TV

Working on a fashion account was some of the most fun I ever had. The ability to surprise and inspire our work with an emotional experience was infused by unique locations to film and shoot. One such spot for J-Shop was in the old Detroit Train Station. Years after it had closed it still had an edge yet eloquence about itself. A perfect place to set a story, with a mixture of art direction, graphics, and music tension. The result: was the successful creation of a boutique shopping experience that young ladies could
relate too.