Hiram Walker

A brand known for its rich history was one of the first to create mixed cocktail varieties in single-serving packages. To help translate their mission into packaging and a marketing campaign, we worked to define a voice and visual identity that did not resemble kid’s fruit drink packaging. The applied darker style helped to separate this product, and with those enforced guidelines, Hiram Walker Great Cocktails were launched in the California market with different cocktail options.​

Over several years, the agency worked on many new product launches and packaging designs for Rum, Gin, and Whiskey.