Ford Everyday Stories TV

The creation of whimsy stories told by moments of emotional connections to the product and how the products are used in everyday life. The result was a unique campaign strategy that consumers loved, and one that started out as a California-only execution and spread to the Northeast and Tri-State with their local accounts told. We originally shot seven spots covering cars, SUVs, and trucks, then, as months went on, new vehicles were added to the campaign.