F-150 HPTO

Six times a year, Ford would develop In-Market home-page-takeovers to run for an entire week on 3rd party automotive research sites like AutoTrader and KBB to help build short-term and long-term brand health. The F-150 Truck execution helped take the truck brand strategy to a new level. We created an interactive digital experience for the flagship F-Series truck that extended what was a TV & print campaign and brought it to life with animation. Added competitive comparison tools for engines, fuel economy, and towing capabilities. Already the benchmark in trucks, this creative strategy double brand activity for the week plus some.