Ford/Lincoln: Innovated new ways to incorporate print, broadcast, and CGI assets to bring unique dynamic digital ideas for Shopper Marketing experiences to life. Numbers of digital banners available through dynamic content increased to over 500,000+ variations possible.

Orchestrated strategies and design execution for more than for 60 Ford regional dealer groups for 7 years for new product launches and sales events. 
 

Redesigned how Sapient developed FIAT Chrysler online advertising to a more efficient model. In 2013, $6.5M was spent to create 22,907 online ads costing $288 CpB. In 2014, $6.5M that configured each to the specific brand guidelines for a dynamic-driven programmatic experience.
 

Orchestrated the addition of new technologies to improve CX through a data-driven dynamic use of content across digital channels for J.P Morgan/Chase Automotive Financial Brands, Harley-Davidson, and OneClick Financial.