Dodge Digital Campaign

Dodge wanted to highlight many vehicles in the product line at the same time using the same media. This idea will require that in some consumer experiences like mobile the campaign had to work harder to convey the features that would appeal to different Dodge archetypes.  For the Dodge Combo digital campaign, we used disruption and entertainment factors to inform the audience who the Dodge person is. The display ad part of the campaign saw CTRs jumped to .42 compared to a .09 brand benchmark.