Alfa Romeo relaunch to the U.S. market for 4C Coupe, 4C Spider, and Giulia for digital channels; site, display ads, mobile, and social. Explored and shaped new creative ideas to execute a three-part strategy for reintroducing the brand; testimonials from third-party reviewers, the video presenting the Alfa lifestyle and driving experience POV, and interactive engagement features allowing a user to create their own brand journey experience.